Stand Up for Health


Sedentary behaviour can be described as spending extended periods of time in a sitting, reclining or lying posture. It is a serious occupational health hazard, linked with an increased risk of type 2 diabetes, cardiovascular disease, musculoskeletal issues, and poor mental wellbeing. The Stand Up for Health intervention aims to reduce sedentary behaviour in contact centres, while offering staff fun and engaging opportunities to reduce their sitting time, increase physical activity, improve productivity, relieve stress, improve energy levels, and boost mood.

The Stand Up for Health intervention has been developed and tested within the Ipsos MORI call centre in Leith, Edinburgh. The researchers conducted qualitative focus groups and facilitated a workshop to understand the needs and context of the call centre. Based on interviews and focus groups with staff, activities to reduce sedentary behaviour were developed to target four levels of the call centre: individual, social/cultural, environmental, and organisational levels. Examples of these activities include personal goal setting, healthy competitions, implementation of equipment (standing desks, treadmill desks, stair stepper, etc), and the creation of a wellness committee to organise and administer activities once the researchers have left.

SCPHRP commissioned a video to be created at Ipsos Mori in Leith, with support from staff at both the call centre and SCPHRP. The filmmaker is Felix Adamson ( 

You can watch the video here or find it on our YouTube channel

For more information, visit the project website at